B2M Workshop: Move Your Social Media to Newsletters (4PM)

Ah, the times in which we are living. Our article last week, discussing the 2025 trend away from social media and toward e-blasting and newsletters, is a great opportunity. Don't miss our workshop on how to approach this new year's trend.

Here’s why newsletters and blasting will work:

Control Over Your Platform

You own your email list. No one can change the rules or take it away from you.

Personalized Communication

Email allows you to tailor your content to specific audience segments, creating deeper connections.

Better Engagement

Average email open rates are 20-25%, far better than the less-than-5% organic reach typical on social media. (Bragging just a little, the open rate for our clients is usually between 20% and 80%.)

Long-Form Content

Platforms like Substack make it easy to publish thoughtful, long-form content that engages your audience on a deeper level.

You will walk away with your own plan for e-blasts and newsletters, strategies for maintaining and growing your email list, and a few minutes on LinkedIn and YouTube, which we predict will still have value for you.

** If you are a Blue 2 client, you do not need to pay for this event. Please email Frances@Blue2Media.net to register for the session.