About Blue 2 Media

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Blue 2 Media is the genesis of the strategic thinking of Christine Merser, built on decades of experience anticipating change and shaping the future for businesses, political campaigns, and emerging entrepreneurs. From the early days of the internet—when we helped companies navigate a world most people weren’t even paying attention to—to shaping social media strategy for presidential campaigns, advising on an energy giant’s exit strategy, and launching digital-first brands, we’ve spent the past three decades seeing around corners and anticipating what’s next.

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That instinct has never been more valuable than it is right now. When the future is uncertain—across every industry—knowing how to look beyond historical context to anticipate where things are headed is a value that can’t be bought. The shifts in political power at this moment in history, combined with AI’s seismic transformation, are not necessarily negative—but they do demand a different approach. That’s where Blue 2 Media comes in.

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We don’t just watch trends; we anticipate and help you shape them to your goals. Our private email list White Papers and Weekly Newsletter have become a home for the insights and strategies that keep our clients ahead of the curve. We publish books, newsletters, podcasts, videos, and e-blasts to ensure our clients are creating content that cements their client base and builds strong, long-term relationships. Our work is all built around the same guiding principle: making sense of what’s next before everyone else sees it coming.

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And yes, we are writing more than ever. Stories sell anything, and besides, Christine Merser, our lead strategist and collaborator, has always written in the dead of night. She has completed two major works in the last year. Her novel, Flight of the Starling, is out now, and in April 2025, her book Circles of Collaboration will hit shelves. In it, she challenges the idea that the opposite of leader should be "follower." Instead, she believes the true opposite of leader is collaborator—because success today isn’t about individual dominance and power; it’s about collective intelligence.

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For those who’ve been with us for years, or those just discovering Blue 2 Media, here’s a bit of history on how this all started.

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1993

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Christine Merser returned to the workplace after her daughter headed off to school, wanting to move away from corporate culture and the 24/7 commitment to someone else’s dream to build her own company. She sought the versatility to pursue avenues of interest—ones that have steadily moved toward a more entrepreneurial clientele. Whether consulting on political debate prep for Jeb Bush, advising luxury brands like Buccellati and Cartier on modernizing their digital footprint, working with a global tech company like WorldCom, or helping an entire country, Albania, position itself on the world stage, Christine and the Blue 2 Media team have always chosen what’s new, on the front lines, and full of fresh challenges.

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Our clients—ranging from IBM to Albania, from Bloomberg’s political strategy to Cartier, from George Washington University to Argo Real Estate—have nothing in common except one thing. Each requires a completely original strategy—we don’t recycle ideas. We build solutions that fit the moment and the mission of unique clients, who aren't competitors, but often turn into synergistic collaborators. Like when we paired Hershey's Kisses with a Victoria's Secret for a Valentine's Day pairing.

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But strategy isn’t the only thing that defines our work. Christine has spent decades committed to women's issues, serving as founder of The Women’s Resource Center of Manhattan, chair of the Board of Ethics for the town of Southampton, NY, and as a board member for organizations supporting trafficked women and other issues around female empowerment. She is also a founder and board member of Women’s World of Backgammon, where we have increased female competitors from 14% to nearly 40% in just four years. And she reviews films and television for Screen Thoughts, because everything on the screen excites her. "It's there that I see people open to change, by the stories told on the screen, and after all, every single strategic plan has a story to tell." 

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When Christine is not traveling between New York City, the Hamptons, and other parts of the country, she lives in a cottage on the coast of Maine, where she walks in the woods and thinks about the trees.

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Thirty years later, our love for winning with new strategie hasn’t changed. We anticipate, adapt, and always stay ahead of what’s next. - Christine Merser & the Team

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